Thursday, November 15, 2012

Ambient media

A project for Frooti! Juices, we came up with an idea for ambient advertising for our product. The main aim was to raise brand awareness. We decided to transform a streetlight into a glass with a straw, and various fruits in the glass in different locations. The fruits will have a sort of illusion that will make them appear to move as drivers pass by in their cars. This photo shows a basic visualization of how the glass would look like.

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